Successful Brands

Are you building successful brands?

Successful brands have a clear strategic focus that is rewarded with strong recognition among key customer and consumer segments.

  • Are your brand strategies clearly defined?
  • Does your marketing team execute with strategic focus and brand clarity?
  • Do you have a comprehensive understanding of what motivates your key customer segments?

WilderWeber will work with you to define and develop your brands. The benefits include creating a deeper understanding of what your brand stands for and how specific actions can contribute to brand success. Also, learn how to increase trust, affinity and passion for your company’s brands without jeopardizing brand equity. Our strategically focused marketing plan process will describe how your brands must consistently show up in the marketplace to achieve increased brand recognition and loyalty.

Our Process

We guide Brand and Marketing leaders in a collaborative process that generates insights based on empirical evidence to create compelling, believable and sustainable brand strategies, and establish a shared vision for success that is echoed by senior executives, customer support, R & D, sales and strategic partners. Our process follows these important steps:

  • Inquire:  Develop Deep Understanding of Current Position
    • How customers, employees and key stakeholders perceive your company’s brands.
    • Assess marketplace dynamics and your company’s competitive position.
    • Challenge current thinking and gain new insight into not only what is taking place but why.
    • Develop a clear picture of the core target consumer and their motivation.
  • Insight:  Establish Brand Architecture and Hierarchy
    • Corporate identity architecture and hierarchy of brand(s), sub-brand(s).
    • Deeper understanding of each brand's core strengths and how each fits with corporate identity.
    • Brand messaging that is unique, relevant, clear and consistent in the marketplace.
  • Establish Strategic Focus
    • Challenges and opportunities to address.
    • Strategic framework to guide marketing plan development.
  • Innovate:  Formulate Marketing and Sales Plan to Deliver Strategic Focus and Brand Promise
    • Internal and external marketing plans to support brand imperative and strategic focus.
      • Internal Communication and Training
      • Product Development
      • Go-to-Market Strategies (Advertising, Promotion, Website, Social Media Marketing and Public Relations)
    • Sales plans to align with new strategic direction.
    • Align customer plans with new strategic marketing direction both in terms of Customer Marketing and Account Management
  • Implement:  Establish Plan to Ensure Successful Implementation/Execution
    • Strategies for ensuring ongoing smooth implementation, evaluation and adjustments to plan.

Links

Brand Leadership Workshop 2012
In-house workshop tailored to your company's unique qualities, competitive realities and available resources.

Optimize your brand's ability to ignite business performance and achieve your strategic vision.

Our fast-paced interactive workshop delivers creative thinking and strategic actionable results for growing your brand and ensuring that your brand stands out in today's crowded marketplace.

The best brands consistently win two critical moments of truth.
The first occurs at the store when a consumer decides whether to buy one brand or another.
The second occurs at home, when she uses the brand and is delighted or isn’t. Brands that win these moments of truth again and again earn a special place in consumers’ hearts and minds; the strongest of these establishes a life-long bond with the consumer.AG Lafley, Chair, Proctor & Gamble

Businesses have always assumed that people see the brands the same way they do. This is why they get it so wrong.Kevin Roberts, Saatchi and Saatchi.